Reuters exclusively reported that Google has sought to settle an EU antitrust investigation into its digital advertising business, aiming to stave off a lengthy review and possible billion-euro fine. The news, which was widely picked up by other media, comes as the tech giant battles a similar crackdown on its business practices around the world, including the United States.  Hours before, Reuters also exclusively reported that the U.S. and EU are planning a more unified approach to limit the growing market power of Big Tech, according to a draft memo seen by Reuters. Combined, these developments signal an acceleration of and an urgency to defuse the tension between global governments and Big Tech.

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