Richard Smith, a well-known security and privacy expert has said: "If Microsoft does it right, I think we will see a big drop in the use of pop-ups."

Microsoft intend to include a pop-up killer with their new Internet Explorer update for XP next year.

Advertisers are trying to develop methods to get their pop-ups through anyway, but with the pop-up blocking google-bar, which "millions" have downloaded, the pop-up hey day may soon be over.